Internet SuccessBy: Gil Lozano Valencia
If you want your web site to become successful and with over 2 billion web pages competing for attention you must think “out of the box”. The Internet is the new territory, full opportunities. In fact, many individuals have achieved Internet Success. The Internet has made more billionaires during the last decade than any other industry. I was told that in Chinese the word for opportunity is “danger and opportunity” this is a clever way to describe the Internet.
The most popular ideas have already been exploited on the Internet. We know that simply by looking up Domain Names it seems that all the good or obvious names have already been taken. However this a new industry there is a lo to do; innovators, visionaries, those who think out of the box manage to extract millions and is some cases billions of dollars from implementing new ideas. Think of FaceBook, CPA Empire,
This article will focus on how to use your web site to make money. Basically there are three methods to generate cash flow from a web site:
1) Sell your product or services on the Internet directly to consumers. This is not as complicated as it used to be, specially, with the type services being offered by companies like Level 10 Hosting who provide high-end, cost-free applications such as OS Commerce a full featured server based Internet commerce application which will allow you to enter all you products with photos, description and pricing into a catalog. You can install OS Commerce yourself or Level 10 Hosting can install the application for you for a very small fee. Once you have published your store you need to promote your site with articles, posting, search engine optimization, pay per click, banner advertising and several techniques which will be the topic of a future article. Here are some of the advantages of using the Internet to sell your products directly to the consumer:
a. Lower customer acquisition cost
b. Automated selling process your store will be open 24 x 7 including holidays
c. Automated payment processing
d. You get paid before you ship
e. Automated shipment tracking ( OS Commerce module)
f. Easier to understand what your customer wants
g. Online surveys
h. Very low investment and a potential for a high ROI
The major negative aspect is the potential for credit card fraud. You will need to discuss this issue with your merchant account provider and your web master to make sure that you have closed all potential loop holes. You may also consider buying credit card transaction insurance. For more information go to http://globalonemarketing.com/trasanctionrisk/
2) Another way to capitalize your Internet presence is to use the web page as promotional vehicle for your offline business or client lead generator. Law firms, medical doctors use the Internet web sites to generate clients for the professional practices. Again each of those web sites will need to implement a site promotion strategy similar to one mentioned earlier.
3) You may also use your page to attract high volumes of visitors by populating your site with valuable information in the form of text, audio, photos, video or a combination and then selling advertising space on those pages. There are pages generating hundreds of thousands of dollars per month and valued in the millions.
Internet Success is available to those who can think out of the box, provide a product or service that will improve the quality of life of other people.
Gil Lozano Valencia
Global One Marketing
10
JUL
Speed to Market
Sunday, May 11th, 2008
Speed to Market By: Gil Lozano Valencia
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