Latest News
Posted June 4th, 2008
by gilovalen
Internet Success
By: Gil Lozano Valencia
If you want your web site to become successful and over 2 billion web pages competing for attention you must think “out of the box”. The Internet is the new territory, full opportunities. In fact, many individuals have achieved Internet Success. The Internet has made more billionaires during the last decade than any other industry. I was told that in Chinese the word for opportunity is “danger and opportunity” this is a clever way to describe the Internet.
The most popular ideas have already been exploited on the Internet. We know that simply by looking up Domain Names it seems that all the good or obvious names have already been taken. However this a new industry there is a lo to do; innovators, visionaries, those who think out of the box manage to extract millions and is some cases billions of dollars from implementing new ideas. Think of FaceBook, CPA Empire,
This article will focus on how to use your web site to make money. Basically there are three methods to generate cash flow from a web site:
1) Sell your product or services on the Internet directly to consumers. This is not as complicated as it used to be, specially, with the type services being offered by companies like Level 10 Hosting who provide high-end, cost-free applications such as OS Commerce a full featured server based Internet commerce application which will allow you to enter all you products with photos, description and pricing into a catalog. You can install OS Commerce yourself or Level 10 Hosting can install the application for you for a very small fee. Once you have published your store you need to promote your site with articles, posting, search engine optimization, pay per click, banner advertising and several techniques which will be the topic of a future article. Here are some of the advantages of using the Internet to sell your products directly to the consumer:
a. Lower customer acquisition cost
b. Automated selling process your store will be open 24 x 7 including holidays
c. Automated payment processing
d. You get paid before you ship
e. Automated shipment tracking ( OS Commerce module)
f. Easier to understand what your customer wants
g. Online surveys
h. Very low investment and a potential for a high ROI
The major negative aspect is the potential for credit card fraud. You will need to discuss this issue with your merchant account provider and your web master to make sure that you have closed all potential loop holes. You may also consider buying credit card transaction insurance. For more information go to http://globalonemarketing.com/trasanctionrisk/
2) Another way to capitalize your Internet presence is to use the web page as promotional vehicle for your offline business or client lead generator. Law firms, medical doctors use the Internet web sites to generate clients for the professional practices. Again each of those web sites will need to implement a site promotion strategy similar to one mentioned earlier.
3) You may also use your page to attract high volumes of visitors by populating your site with valuable information in the form of text, audio, photos, video or a combination and then selling advertising space on those pages. There are pages generating hundreds of thousands of dollars per month and valued in the millions.
Internet Success is available to those who can think out of the box, provide a product or service that will improve the quality of life of other people.
Gil Lozano Valencia
Global One Marketing
Tags: Add new tag, ecommerce, Internet Success Posted in Marketing Consulting
Posted May 11th, 2008
by gilovalen
Sales Outsourcing by: Gil Lozano Valencia
What is Sales Outsourcing?
Sales outsourcing is an act of delegating a company’s sales activities in part or completely to an independent third party. The sales outsourcing market has seen a major leap in recent years and virtually all companies small and big are taking are using the outsourcing pool. The sales outsourcing market is growing at the rate of up to 30% in the next few years.
Why outsource sales?
Companies outsource their sales activities to offshore locations in order to:
- Gain better exposure
- Expand into new markets
- Experiment with new products
- Experiment with new sales and marketing strategies
To carry out all these functions in-house would require specialized workforce that would significantly increase sales costs.
Advantages of outsourcing sales:
- Reduce or sales costs
- Set up a qualified sales team at significantly lower cost
- Implement sales and marketing programs at a lower cost
- Implement sales projects at a lower cost
- Implement new sales strategies
- Launch new products at lower cost
- Access to new markets at lower cost and risk
- Minimize the risk of a sales campaigns
- Get qualified Sales Leads
- Minimize Sales Investment
- Speed to market
When to outsource sales?
An organization can plan for a sales and marketing outsourcing when it is planning to:
1. launch a new product or service
2. open new markets
3. take advantage of new business opportunities
4. implement an aggressive sales & marketing strategy
5. reduce sales costs
6. achieve steadiness in the sales and marketing process.
Posted in Sales Lead Generation
Posted May 11th, 2008
by gilovalen
Speed to Market By: Gil Lozano Valencia
Having the right information is the critical factor in the success or failure of any sales and marketing campaign. Global One Marketing provides you with Customized Contact Lists to ensure your team has the right contacts to get in front of the right people.
Global One Marketing is a team of professionals providing RISK FREE quality sales lead generation services in North America. We work with your sales and marketing teams to provide qualified sales leads on a risk-reward basis sharing in the successes linked to the sales revenues.
Who needs lead generation?
Companies with an existing sales force that wish to increase the amount of qualified leads available for their sales teams utilize Global One Marketing
Sales & Lead Generation Services and expertise.
How does it work?
Global One Marketing works with your sales and marketing teams to develop a high-level online and offline lead generation campaign. We produce and optimize the appropriate phone scripts, assist with obtaining the best available prospecting lists and most importantly develop qualified leads and pipeline prospects for your team.
Global One Marketing focus the lead generation efforts along industry verticals, such as; finance, healthcare, technology, manufacturing, etc. tailored to the needs of each client, we assemble and manage teams of sales professionals to perform focused, high-level lead generation campaigns
with proven results.
All qualified sales opportunities uncovered by lead generation team are immediately forwarded to your sales force.
Customized Sales Contact List
Global One Marketing provides the resources and management necessary to develop targeted contact lists, tailored specifically to your needs. By developing a customized list, we ensure that you have the most accurate and up-to-date contacts available.
Advantages of Customized List over List Purchasing:
- Give sales & marketing the most current prospect information available
- Find contacts not available on purchased lists
- Target to specific companies or individuals within specific industry verticals
- Build you own your ideal client list
- Greater data accuracy
- Eliminate wasted time and expenses experienced by using inaccurate information
Flexible data delivery options:
Data can either be delivered upon completion of the full project, or reported on a weekly, bi-weekly or monthly basis, as work is completed.
Lead Generation Process
Global One Marketing develops the sales contact lists.
Our team contacts all prospects via telesales to qualify, follow up and confirm your prospects interest in your product or services and provide you with qualified sales leads for your team.
Tags: Add new tag, CPA, Sales Lead Generation Posted in Marketing Consulting
Posted May 11th, 2008
by admin
Denver Web Design and Interactive Agency Imulus, would like to introduce a new search engine optimization technique which they’ve nicknamed PASEO for Performance Adjusted Search Engine Optimization. The technique uses the external references, the tag-cloud concept and internal search to reinforce content within a site and encourage improved natural search rankings.
How does it work?
By parsing out referring URLs for search terms, PASEO calculates which terms are the most popular for a particular page. The same method is used by all the major search analytic tools. These terms are then listed in order of importance on the destination page. Clicking on any of the terms listed on the page will drive the visitor into an internal site search which helps the user locate relevant content for the end user.
The dynamically ranked PASEO tags help build relevant text links; thereby providing a positive feedback loop for when the search bots come to re-index page content.
Is this Black Hat?
No, it is not. They fully believe that PASEO tagging helps the visitor locate more relevant content, quicker. The technique is akin to tag clouds with the fundamental difference being that tags aren’t assigned by the end-user, rather they are driven by external influences.
Example.
Have a look at the Imulus homepage page tags on the bottom left corner; compare these tags to the page tags on our Solutions page.
Considerations.
Given that PASEO is analyzing the referral URL it is wise to setup exclusions for terms which you may find undesirable.
This technique isn’t foolproof and they feel others could expand on the concept by blending PASEO tag rankings with a combination of other Web 2.0 methods to tweak the results to be more relevant.
Tags: search engine optimization, SEO Posted in SEO